How to Add Open Graph Meta Data to Your WordPress Website
Social posts from pages with open graph data rank better in social searches than those that do not user open graph. All of my best Pinterest pins are rich pins. Recently I lead a Pinterest for business webinar on how to use Pinterest for business. At the end of the webinar, we had a good question and answer session. One of the users asked what WordPress plugin I use to get open graph data on my blog.
Facebook’s Open Graph platform is an expansion of Facebook’s social graph. Facebook maps what you do online as a user, identifying your actions, and then publishing it as an object. Facebook’s open graph markup is also used on Twitter, Pinterest, and Google+.
The Open Graph protocol is used to integrate a web page into the social graph. Any web page can be a rich, or graph, object with the addition of open graph protocol meta tags.
Meta data helps answer
- What type of content is this?
- What is the page about?
- Which images should be shown with a post on Facebook?
I use WordPress to manage the content on my two websites and use Yoast’s SEO plugin for search engine optimization. The Yoast SEO plugin also has the ability to add open graph meta data to your web pages. It simply has to be enabled under the social tab in WordPress. Yoast talks about the installation in his blog post