How to Get a FREE Pinterest Business Account
Pinterest, a visual social network founded in 2010 and headquartered in San Francisco, California is an easy way to market your business online. Two-thirds of posts, called “pins’” are represent brands and products. Pinterest boasts over 100 million monthly active users, over 70% of them are female and from the United States. Pinterest is worth over $11 billion.
Pinterest users are educated, affluent and have a proven track record of spending online. The key to getting your business marketing strategy going on Pinterest is setting up your free Pinterest business account.
Pinterest business accounts can be set up for free. It only takes a few minutes. Pinterest business accounts differ from personal accounts in several ways. Pinterest for business accounts can:
- Have a verified domain name associated with the account
- Advertise to Pinterest’s affluent user base
- Use features like Promoted Pins, Rich Pins, and Buyable Pins
- Get FREE Pinterest analytics to help improve their social media strategy
There are a few steps to setting up your FREE Pinterest business account. The first is to open a personal Pinterest account! Getting a Pinterest account is very easy. Start by signing up for an account and then converting to a business account. To sign up for a personal account, go to Pinterst.com or download the app to your mobile device. Pinterest is available on both iOS and Android devices. Pinterest forces you to choose five topics to follow. There is no way to avoid this, so choose any five. If you want to unfollow those topics at any time, follow these simple steps on how to follow and unfollow topics in Pinterest.
To convert to a business account, verify your website with Pinterest. This will give your account a link to your own website, making it even easier for users to find you. You may need some help verifying your website with Pinterest. Pinterest gives users a Meta tag or file to add to the website. If you are not comfortable with the programming of your website, enlist a friend or hire someone to help you. It only takes a few minutes to add the Meta tag to your website for verification. If you have a WordPress site, there are plugins you can use to cut-and-paste the verification code.
After all that, sign up for Pinterest analytics. This way you will know what most interests your users. Pinterest analytics lets you know what pins are most popular, what boards are most popular, and what content users are pinning from your website.
Now that you created a Pinterest account, be sure to complete your bio with a description and a profile photo. This lets other Pinterest Pinners know what your brand or product is about.
Be sure to add a few Pinterest boards with easy to find information about your products. Make sure each Pinterest board has a good description that uses important keywords. Set a cover image for each board.